43% of Brits mostly watch time-shifted TV

Findings from UK quad-play operator Virgin Media have revealed technology is transforming the way the nation watches television.

Data from over 2.3 million Virgin Media TiVo set-top boxes shows a fifth of all TV is now watched in a time-shifted format; either first recorded onto the hard drive of a set-top box or else watched on demand. This was not even possible twelve years ago before the first personal video recorders or cable television’s introduction of video on demand by a precursor to Virgin Media. Virgin Media customers already watch over one billion programmes on demand each year.

According to the research, almost half

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