Thinkbox has confirmed that Hannah McMullen is joining the organisation as Head of Marketing. McMullen was formerly Head of Marketing at Sky IQ, Sky’s data analytics arm.
As Thinkbox’s Head of Marketing, McMullen will be responsible for Thinkbox’s TV advertising, publications, events programme, email marketing, film production management, database development, owned award schemes and strategic partnerships.
McMullen joins Thinkbox from Sky IQ where she was Head of Marketing and led the launch of its unique 500,000 viewing panel to the media market.
McMullen said: “I’m delighted to be joining such an established and respected team at Thinkbox and to help build on the great work they do. It’s such an exciting time for TV and there is so much opportunity for advertisers; I want to ensure that advertisers capitalise on this and that Thinkbox are supporting them every step of the way.”