Civolution, Bleiberg partner on 2nd screen movie

Civolution, a provider of technology and solutions for identifying, managing and monetising content, and Bleiberg Entertainment, a Beverly Hills-based film production company, have announced their partnership on “i-LIVED”, the first US feature film to be supported by a synchronised second-screen application for use in the cinema and at home.

“i-LIVED” is a tech-based thriller about an online app reviewer whose latest assignment mysteriously improves his life beyond anything he imagined, but just as quickly starts to tear him apart. The feature film was produced from the outset with second-screen integration in mind. Civolution’s SyncNow Automatic Content Recognition (ACR) technology powers the app’s real-time interaction and content triggering in complete synchronization with the on-screen action.

“As the world of entertainment continues to become increasingly connected and interactive, there’s one glaring arena ripe for digitisation: the movie theatre,” said Alex Terpstra, CEO, Civolution. “We are thrilled that Bleiberg Entertainment shares our vision of intertwining feature films with mobile devices, and look forward to building on this historic step in filmmaking to push the boundary of the format forward in years to come.”

Building upon Civolution’s previous successes, “i-LIVED” is coordinated film production in concert with technology production as a means of deepening the viewer engagement with the on-screen characters and plot.

“Using this technology, the audience becomes even more connected to our main character,” said “i-LIVED” director Franck Khalfoun. “Rather than distracting from their experience, the app really immerses viewers into the story. It’s unlike anything else out there.”

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