Sky has invested $500,000 in LA-based online video aggregator Pluto.TV as part of its strategy to drive innovation by partnering with pioneering technology companies.

Pluto.TV is an online television platform that aggregates video content from across the web and programmes it into themed TV channels. By using a combination of technology, data and a team of specialist editors, Pluto.TV offers viewers online video through a portfolio of TV channels spanning traditional genres including music, news, sports, comedy and entertainment as well as dedicated channels catering to specific interests video gaming art and fashion.

In a statement, Sky said it is a fan of the way Pluto can “help viewers discover and enjoy the best of online TV through an intuitive and editorially rich TV platform”.

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