Freesat, the subscription-free satellite TV service jointly owned by BBC and ITV, has launched a new advertising campaign to promote the features of its Freetime service. The campaign will debut on ITV and digital platforms on October 20th.
The new advertising campaign features Sheldon, a snail who regularly misses his favourite shows because life often gets in his way and he never makes it to the TV in time. The good news is that Sheldon can now use Freesat’s Smart TV Guide, Freetime, to start watching when he wants. The advert ends with the line ‘Freetime. TV in your own time.’
Paul Gilshan, Freesat’s Director of Marketing & Communications, said: “This new campaign is typical of Freesat, it’s fun and very different – a snail who just loves Coronation Street. We’re proud that Sheldon could help us demonstrate to viewers all the great benefits of our connected TV service, Freetime. Like Sheldon, viewers are able to enjoy a service that lets you watch TV in your own time, and being subscription-free it is a great alternative to more expensive pay-TV services. For our in-house marketing team, it was both satisfying and cost effective to take control of the production process and work alongside TellyJuice and Framestore to develop something truly unique and original.“