TiVo has revealed results from its Second Annual TiVo Multitasking and Social TV Survey which indicate a dramatic increase in multitasking during TV viewing: over half of the 856 survey respondents reported multitasking every time or almost every time they watch TV (51 per cent); compared to just over one third (36 per cent) in last year’s survey.
Though TV multitasking may be on the increase, viewers also report an increase in TV viewing as the primary focus: 47 per cent of respondents’ total TV time is spent with their primary attention on the TV show while multitasking, versus last year’s 39 per cent. Twenty six per cent of their TV time is spent multitasking with their main focus on another task, similar to the 2013 study, and 27 per cent of their TV time is spent only watching TV (not multitasking), down from 35 per cent in 2013.
Despite the pronounced increase in
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