Airtel, Samsung launch India’s first iDTV

India’s Airtel digital TV, the Direct-To-Home (DTH) service from Bharti Airtel, is teaming with Samsung to launch India’s very first Integrated Digital TV (iDTV). As part of this initiative, Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need for customers to install an external set-top-box (STB).

The iDTV capability will enable the delivery of a smart TV viewing experience for customers through minimal signal loss and maximum audio and video clarity while also ensuring maximum power savings.

“We at Airtel digital TV are always looking for new ways to deliver an experience for our customers that is truly innovative and world class. In line with this commitment, we are today excited to announce our collaboration with Samsung to launch the Integrated Digital TV and introduce the Indian market to its next phase of TV viewing experience,” said Shashi Arora, CEO – DTH and Media, Bharti Airtel.

Developed following an extensive R&D process, Airtel says the iDTV is a smart solution that not only enables a hassle free TV set-up that has fewer wires, but will also assist in reduction in signal loss (between the set-top-box and TV). iDTV offers a single remote solution powered by an intuitive user guide. “The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today”, added Arora.

Ranjivjit Singh, Chief Marketing Officer, Samsung Electronics saidt he clutter-free, convenient and ultimate viewing experience offered by iDTV showcased Samsung’s commitment to provide consumer-centric products. “Samsung has consistently revolutionised the television segment by introducing superior products, modern technology and distinctive content to provide the latest and best home entertainment experience to our consumers,” he added.

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