Research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.
“Non-linear video accounts for 49 per cent of the video consumed on the TV, and it is already the majority, 60 per cent, of TV video viewed by consumers 18-24,” said Barbara Kraus, Director of Research, Parks Associates. “Growing consumer
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