Yahoo7 – which combines the strengths of Yahoo’s global network with Seven West Media’s TV, magazine and newspaper brands – and Australian telco Telstra have announced a new partnership agreement that will deliver PLUS7 premium video content to Telstra T-Box customers.
The agreement will see PLUS7 available directly via the T-Box Catch Up TV menu, giving T-Box owners access to some of Australia’s most popular free-to-air content on-demand via their TV.
PLUS7 gives T-Box audiences access to premium on-demand content from Australia’s most-watched television network Channel 7, including The X Factor, Home & Away and Winners and Losers.
Jonathan Steel, Director – Business Development and Partnerships, Yahoo7, said the service was focused on giving audiences access to its premium content wherever and whenever they want. “This new partnership will let Telstra T-Box users stream Channel 7 programmes on PLUS7 easily from their TV to make sure they never miss an episode of their favourite show.”
Telstra Director IPTV and Pay TV Eric Kearley said the arrival of PLUS7 on the T-Box was part of Telstra’s ongoing plans to bring more free to air content to its T-Box customers.
“Our partnership with Yahoo7 means T-Box users can watch some of their favourite Channel 7 and 7mate shows when they want, giving extra flexibility and convenience for times when it’s not possible to watch them live.”
The T-Box is Telstra’s IPTV entertainment device delivering premium content experiences to thousands of customers across Australia.
PLUS7 is Australia’s leading advertising supported catch-up TV service, averaging 6.5 million streams every month across web, mobile, tablet, HbbTV and other platforms.