The HbbTV Association, a global initiative dedicated to providing an open standard for the delivery of broadcast and broadband services through connected TVs and set-top boxes, is achieving strong global momentum with new members, contributions and deployments, it reports.

Within the last 12 months, the Association has achieved membership growth of 25 per cent, has had hundreds of apps deployed, and grown adoption to over 20 countries – including services launched outside of Europe. Additionally, a growing range of devices supporting the standard have been released and it is now estimated that there are more than 20 million devices with HbbTV compatibility.

Over the last year, the HbbTV Association membership has grown to 74 members. HbbTV is enjoying a worldwide growth moving out of Europe, with testing and deployment taking place in the Asia Pacific, the Middle East and Africa. This has led to a significant increase in the availability of enabled devices, with new broadcasters going live and a variety of services being deployed. The recent HbbTV Symposium Europe on October 8th and 9th was attended by more than 200 delegates from 28 countries demonstrating HbbTV’s growing recognition as an international TV standard.

“We are truly excited to see HbbTV achieve traction across the globe. It is rewarding to see the rich innovation that is made possible with HbbTV and its impact on TV viewers around the world,” said Klaus Illgner, chair, HbbTV Association. “We remain dedicated to continuing our work to the benefit of the global TV community. To this end, the HbbTV Association continues to focus on extending the scope of its standard and providing the tools to help its implementation to benefit the entire eco-system.”

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