MTV, Channel 5 joint broadcast of MTV EMA 2014
October 29, 2014
MTV’s biggest international music awards show, the 2014 MTV EMA, is to be broadcast ‘live’ simultaneously on both Channel 5 and MTV in the UK for the first time this year.
The show will be broadcast with a one-hour time delay at 9pm GMT on both MTV UK and Channel 5. It means the awards show will be available to view free-to-air on Channel 5 in more than 11 million Freeview homes, as well as via MTV or Channel 5 in UK TV households which subscribe to Sky, Virgin Media, BT Vision or Talk Talk.
The deal to share UK broadcast rights follows the takeover of Channel 5 by MTV’s international parent company, Viacom International Media Networks (VIMN), completed last month.
David Lynn, President, VIMN UK, said: “This is a fantastic opportunity to give access to the MTV EMA to the widest possible UK audience and let everyone share in the excitement of one of the hottest nights in music. It’s another example of how our high-quality content can be shared and promoted between our channels to the benefit of all.”