Boxer Play launches in Sweden, Denmark

Teracom Boxer has launched a new VoD streaming service across Sweden and Denmark. Norigin Media of Norway, has been selected to license their multi-screen TV Apps with custom integrations to the video platform managed by Boxer in Sweden.

The new ´Boxer Play’ TV streaming service includes a variety of live channels and VoD Subscription Packs available to its customers with compelling content

As part of Teracom Group, which owns and operates DTT networks with pay TV services across Sweden and Denmark, Boxer TV is one of the Nordic region’s largest pay-TV companies. It currently offers over 50 live channels and a VoD catalogue to nine hundred thousand subscribing households in the region. This is the first time the company has forayed into OTT streaming, which is already a competitive market in Scandinavia.

“We are excited to launch Boxer Play in Scandinavia with Norigin´s Hybrid Apps product to meet the expectations of this mature market” said Hanna Lindqvist, Director of Product Management at Teracom Group. “The user experience and design have been very important for us and we have spent a lot of effort on getting it right. We have taken a lot of consideration to ensure the robust evolution in spite of a very fragmented device market.”

Ajey Anand, Chief Commercial Officer at Norigin, commented: “Launching a new TV service in Scandinavia is always exciting as this is clearly the hub for the fittest of streaming services. Boxer Play is entering this space at a time where Play Services have taken a central focus in peoples´ homes, here in the region. Being selected to partner with Boxer to roll-out our flagship product within our home market, is yet another personal victory for us at Norigin”

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