Advanced Television

Online TV viewers prefer dynamic advertising

October 31, 2014

Recent research suggests that a limited number of targeted ads are the most effective way to reach online viewers. All else being equal, more consumers would prefer to use a free-ad supported platform than pay for TV content, either through a subscription or by buying individual shows or episodes.

According to Hub Entertainment Research, as

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Categories: Advertising, Articles, Consumer Behaviour, Research, Targetted