Social media drives viewership

Research from Nielsen has found that social media ‘reminds’ people to watch an episode after the live airing.

It’s no secret that audiences today are using more than one screen while watching TV, and recent research from the Advertising Research Foundation (ARF) and FOX, Viacom and other industry sources has explored the benefits of this activity, from inspiring audiences to start watching new shows to encouraging loyal viewers to watch programmes live.

Time-shifted viewing has become increasingly important to networks and advertisers

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