TV industry unites for World Television Day

Viewers are being asked to share their favourite TV moments in celebration of World Television Day – the United Nations led initiative backed by the European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the Brussels based association of television and radio sales houses.

Broadcasters across Europe, Asia, Canada, USA and Australia have been invited to screen a 30 second video commissioned by the organizations in recognition of the crucial role TV plays to inform, educate and entertain. Numerous broadcasters have already confirmed that they will air the clip on 21st November across their networks or online portals.

The clip features entertainment, news, culture, sport and drama highlights and urges viewers to nominate their best TV moment using the social media hash tags #WeloveTV and #WorldTVDay.

Contributions made to websites, Facebook and twitter will be collated by local broadcasters with the potential to create a new clip called ‘You love TV.’

EBU president Jean-Paul Philippot says public service media television helps strengthen democracy by ensuring that everyone – including those without political or economic influence – can access information.

“The EBU has 63 Active TV Members in 55 countries, operating 937 TV channels broadcasting in 69 languages with a potential audience of 1.02 billion people,” Philippot said. “It gives a voice to those who would otherwise go unheard and by serving all sections of society; it promotes tolerance and understanding and facilitates debate around issues of national concern.”

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