Conviva for Dutch online audience reporting

Conviva, a specialist in real-time big data, viewer-centric video optimisation, has announced its collaboration with SKO, the television audience measurement service in the Netherlands.

Conviva’s Intelligent Control Platform received official SKO certification and will be used to arm Dutch broadcasters, advertisers and content delivery network providers with the most comprehensive, real-time quality and audience metrics available for SKO’s Internet audience census data. The Conviva Control Platform processes billions of streams every month across billions of devices worldwide to gather global performance intelligence. This data collection at massive scale allows Conviva to visualise what is taking place across the wider Internet.

To qualify for certification, technical specification checkups and live tests are performed to examine comparability between census data sources, guarantee the quality of the data and determine whether the measuring systems meet demands.

“Receiving SKO certification is key in expanding our global intelligence to help publishers take back control of the online viewing experience and provide the highest quality video possible,” said Hui Zhang, Conviva CEO. “We are proud to be working with SKO to bring a more complete look at viewing behaviours and of online video audiences in the Netherlands.”

As an independent audience measurement service, SKO began reporting online streaming and audience figures in 2008.

“By certifying Conviva, we have expanded the range of measuring solutions that our participants can use to measure online video,” said Bas de Vos, Director of SKO. “Certification enables us to stimulate market reporting about online TV and video.”

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