TV viewers engaging with a second screen at the same time as watching broadcast television are ‘meerkating’, according to Dan Biddle, Head of Broadcast Partnerships at Twitter UK.
Addressing a Westminster Media Forum Keynote Seminar on ‘TV and the second screen’, Biddle told delegates that the behaviour, whereby people repeatedly glance up from their companion device to the main TV set and back, could be interpreted as split attention. “It’s not; it’s double attention, and such viewers are actually more engaged in the programming,” he advised.
Earlier, Simon Terrington, Chairman of strategy and research firm Terrington and Company, had suggested
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