SVoD service from Swisscom

Quad-play operator Swisscom has reacted to the September 2014 launch in Switzerland of online entertainment streaming service Netflix by offering a new video flat rate service – Teleclub Play – with several thousand hours of television series, classic films, children’s programmes, documentaries and sports programmes.

“In collaboration with Teleclub, we have put together a particularly broad offering that, in addition to international blockbusters, sets itself apart with its huge selection of German-language and Swiss content,” noted Marc Werner, Head of Residential Customers Switzerland. The flat rate costs CHF 12.90 per month and is available for Swisscom TV 2.0 customers immediately.

Swisscom is confident of finding a market for the service, suggesting that the figures speak for themselves: Swisscom TV customers like watching videos and live sporting events on demand. They have already rented out more than nine million films, TV programmes and sporting events in 2014 alone – which is around 20 per cent more than in the previous year. T

According to Swisscom, the new Teleclub Play video flat rate service provides an even wider range of television entertainment for all Swisscom TV 2.0 customers, who can now enjoy more than 5,000 films, TV programmes and sporting events from the comfort of their home or on the move at an attractive monthly flat rate. The video library is extended continuously and will feature some 7,000 rentals by the end of the year.

Alongside international TV programmes such as Breaking Bad, The Walking Dead, Lost and The Big C, and movies such as The Expendables, Gangs of New York, Silver Linings, Pulp Fiction and La Vita è Bella, customers will find that Teleclub Play also offers many well-known German and domestic productions: “Compared to other providers’ flat rate offers, we show substantially more German-language and Swiss productions such as Nachtzug nach Lissabon, Grounding and the popular comedy shows from the Arosa Humor-Festival,” claimed Werner.

Initially, Teleclub Play will be available as a German-language service, with a large selection of content also available in the original English. An offering for customers in French-speaking Switzerland is currently being prepared and will be available by the summer of 2015. An Italian-language offering is currently under consideration.

Teleclub Play is currently available on PCs and laptops and will be available on iOS smartphones and tablets from mid-December. The first Swisscom TV 2.0 customers can already order Teleclub Play. The video library will be activated in stages within three days for all customers and can be ordered directly from the TV screen. Existing Swisscom TV customers can easily switch to Swisscom TV 2.0 at no extra subscription fee.

To mark the introduction of the video flat rate, all new Teleclub Play subscribers will receive the first three months for free. This offer is valid until 31 January 2015.

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