DreamWorks Channel for Asia
December 10, 2014
DreamWorks Animation has confirmed plans to launch a 24-hour family-oriented television channel in 19 Asian countries during the second half of 2015.
Shows running on the channel will include The Adventures of Puss in Boots and How to Train Your Dragon – spin-offs from major DreamWorks movies.
Singapore-based HBO Asia will manage affiliate sales and marketing as well as technical services for the new channel.
Eric Ellenbogen, co-head of DreamWorks International TV, said he expected the channel would be available in most of the countries through pay-TV packages. In some cases, it might be sold directly to consumers as an Internet-delivered option, he said.
Programming would be available in multiple languages and across multiple platforms, Ellenbogen added.