78% of legacy pay-TV subs have broad TVE access

According to a report from TDG, TV Everywhere Deployment among Top US Operators and Networks, 2014, nearly eight in ten legacy pay-TV subscribers have access to authenticated TVE services from most of the major networks.

“Today some 74 million households have access to ‘TV Everywhere’ programmes from the ‘Top 15’ networks that TDG monitors,” said Bill Niemeyer, TDG senior analyst and author of the new report. “This represents a 30 per cent increase from October 2013.”

Niemeyer notes that the value of expanded TVE offerings is diminished by the delay in getting ‘TV-style’ OTT audience measurement into market. This in turn delays wider promotion of TVE by networks, which are rightly concerned about monetising this new distribution channel.

“The reach of TVE is finally where it needs to be,” says Niemeyer. “The next step is monetising the content in such a way that networks are comfortable distributing their best, most recent content online to authenticated viewers.”

Despite the notable progress since TVE services were first released, there remains significant work to be done, particularly in regard to measurement and monetisation, says TDG, deeming it “critical” for TV networks and multichannel TV operators to finish this work and bring fully-realised TVE to market. Both operators and networks have an interest in seeing this vision through, especially if they wish to survive (much less thrive) in the new quantum video universe.

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