The external hard disk drive market in EMEA is experiencing turbulent times, with NAS sales pushing forward and performing in a difficult market, according to the latest quarterly external HDD report from Futuresource Consulting.
“Across the EMEA region – where we track 17 countries – we’ve seen NAS sales hit a growth spurt,” says Mats Larsson, Senior Market Analyst at Futuresource Consulting. “Our forecasts show NAS will grow 45 per cent by the end of the year, shipping over 1.5 million units. However, it’s not all good news and we’re expecting total external HDD unit shipments to decline by 6 per cent this year, with 22.2 million drives shipped in total.
“Looking at Q3, we saw a 7 per cent overall decline, to 5.3 million external HDDs shipped, with the market performance differing widely from country to country. Many countries are still showing growth and there are pockets of opportunity open to vendors. However, market decline in key markets like Germany – which accounts for over 20 per cent of total demand – has a colossal knock-on effect on the regional level.
WD remains the market leader followed by Toshiba and then Seagate, together accounting for over 78 per cent of the market, up from 73 per cent 2013. However, the strongest growth comes from the WD owned HGST and Samsung by Seagate.