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TiVo Research & Analytics – the media marketing and analytics software subsidiary of the next-generation television services specialist – has released the first-ever TiVo State of TV Report, revealing startling changes to the ever-evolving TV and entertainment industries. The report details key insights into viewing habits, advertising and commercial retention rates, as well as top streamed and time-shifted programmes.
TiVo Research & Analytics analysed viewing data from multiple datasets
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