Android push for Philips TVs

TP Vision – which develops, manufactures and markets Philips-branded TV sets in Europe, Russia, Middle East, Brazil, Argentina, Uruguay, Paraguay and selected countries in Asia-Pacific – is pushing on with its integration of the Android operating system into Philips TVs. Almost the entire 2015 range of Philips TVs, including Philips Smart TVs and all Philips UHD TVs, will be powered by Android TV.

TP Vision was the first company to bring TVs powered by Android to the European market. In addition, TP Vision plans to also market Philips TVs powered by Android in Latin America.

Android Lollipop fully integrates the TV platform and brings dedicated Android TV apps to the big screen. Having one software development kit (SDK) for all platforms will give developers great access to TV experience. “We want to leverage the advantage of being a pioneer member of Android’s large, fast growing ecosystem. It attracts a huge base of developers, who now can easily adapt their apps for different types of devices including TVs,” said Albert Mombarg, Head of Smart TV at TP Vision.

All Philips TVs powered by Android TV will combine the best of two worlds: they offer direct access to Google Play store and to the broad offering on the Philips Smart TV platform, including video on demand and catch-up TV services. In addition, all Philips Smart TVs powered by Android provide access to online gaming services such as OnLive.

TP Vision sees the integration of Android into Philips Smart TVs as another great asset for its devices. “By combining superb picture quality in both FHD and UHD, our unique Ambilight lighting technology, great design and the power of Android TV we are putting together a truly sophisticated TV offering for our Philips TV customers,” said Nico Vernieuwe, Chief Commercial Officer TP Vision.

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