DISH unveils Sling TV OTT

DISH Network subsidiary Sling TV has confirmed the anticipated launch of Sling TV, a live, over-the-top television service, to US customers nationwide in the first quarter of 2015. Sling TV will deliver live sports, lifestyle, family, news and information channels, VoD entertainment and the best of online video to broadband-connected devices at home and on-the-go. Priced at $20 per month, the service will require no commitment, contract, credit check or hardware installation.

Supported Internet-connected devices for Sling TV are expected to include Amazon Fire TV, Amazon Fire TV Stick, Google’s Nexus Player, select LG Smart TVs, Roku players, Roku TV models, select Samsung Smart TVs, Xbox One, iOS, Android, Mac and PC. Sling TV expects to announce its availability on additional streaming devices and smart TVs in the coming months.

“Sling TV provides a viable alternative for live television to the millennial audience,” said Joseph P. Clayton, DISH president and CEO. “This service gives millions of consumers a new consideration for pay-TV; Sling TV fills a void for an underserved audience.”

“Consumers can now watch their favourite shows on their favourite devices that they already use to watch video. Live television, including ESPN, for $20 per month with no commitment or contract, is a game changer,” said Roger Lynch, CEO of Sling TV. “The arrival of Sling TV lets consumers, who’ve embraced services like Netflix and Hulu, take more control of their video entertainment experience.”

At launch, Sling TV is offering a core programming package with live and Video-On-Demand shows, sports, movies and online video, as well as two optional add-on packs.

Priced at $20 per month, ‘The Best of Live TV’ core package includes 12 Nielsen-rated sports, lifestyle, family and news networks: ESPN, ESPN2, TNT, TBS, Food Network, HGTV, Travel Channel, Adult Swim, Cartoon Network, Disney Channel, ABC Family and CNN. This package additionally features an array of Video-On-Demand entertainment and the best of online video with unique content from Maker Studios, the global leader in online short-form video.

Consumers can tailor their experience with add-on packs for access to additional programming, at $5 per month. Sling TV will offer a ‘Kids Extra’ add-on with Disney Junior, Disney XD, Boomerang, Baby TV and Duck TV, and a ‘News & Info Extra’ add-on with HLN, Cooking Channel, DIY and Bloomberg TV. A ‘Sports Extra’ package is coming soon.

Sling TV expects to expand its core package, Video-On-Demand content, online video and add-on packs throughout 2015.

At launch, subscribers can watch live TV by downloading the app to supported versions of iOS and Android, or by visiting the upcoming Sling website from Macs and PCs. Alternatively, the Sling TV app is expected to be available on Amazon Fire TV, Amazon Fire TV Stick, Google’s Nexus Player, select LG Smart TVs, Roku players, Roku TV models, select Samsung Smart TVs and Xbox One, with other streaming devices and smart TVs to follow in the coming months. Sling TV’s user interface provides a consistent experience across all platforms.

Sling TV is designed to deliver a high-quality television experience inside and outside the home, anywhere a wired, Wi-Fi or mobile broadband connection is available. The service is delivered over an IP-based content delivery system that leverages adaptive bitrate streaming technology. This allows for the highest quality streaming experience possible regardless of network quality fluctuations or location.

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