TV 2 Norway deploys Monterosa interaction platform

Monterosa, the second screen specialist, has again partnered with Norwegian commercial broadcaster TV2 to deliver real-time voting for its new live talent format My Dance Crew. The show is produced by Anti TV and premieres on January 9th.

In addition to traditional SMS voting, the audience at home now uses a live Monterosa LViS-powered mobile web app to allocate their five votes over the course of the show, as they watch.

Tom McDonnell, CEO at Monterosa said: “Mobile interaction is one way that progressive broadcasters like TV 2 are re-inventing entertainment for younger audiences and thereby retaining ad revenues. LViS is a tool that makes live interaction part of TV production workflow, and we’re thrilled to be part of such an energetic new format”.

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