MENA: Multiscreen innovation drives consumption

Video consumption in the Middle East and North Africa (MENA) has increased in recent times as a result of content availability on alternative media besides TV. With the availability of localised online content and targeted on-demand services for the diaspora on the rise, traditional broadcasters and service operators are exploring new avenues and services to retain the fickle modern viewer.

“The region offers rich potential with a few countries ranking among the highest digital television and high-speed internet penetration

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