Reuters, PERFORM to syndicate sports news

PERFORM, a digital sports content group, and Reuters have unveiled a long-term global strategic partnership that will see the two companies syndicate and distribute content across their respective platforms.

The alliance will see Reuters sports footage integrated into Omnisport Ready, PERFORM’S digital sports video news service. Omnisport journalists will select several stories per day from Reuters output and voice it in multiple languages – providing Ready customers with footage as the biggest stories break around the world.

Content will also be available via ePlayer, PERFORM’S market-leading embeddable video player for publishers and Reuters will also have its own non-sports video news channel within ePlayer. Furthermore, Omnisport Uncut, the 24/7 sports video news service for broadcasters, will now be available to Reuters broadcast news customers.

Simon Denyer, Joint-CEO of PERFORM, said: “Reuters content is truly world-class. Because of the agency’s presence on the ground across the globe and the experience of its journalists, it is particularly strong when it comes to the big breaking sports news stories and now our digital customers will receive that content – voiced in multiple languages by our own teams.”

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