Telstra launches Global Media Switch

Telstra has launched its Global Media Switch – a professional video delivery platform that allows broadcasters and content creators to schedule, manage and distribute video in real-time across the world.

A highly resilient, IP-based delivery network, Global Media Switch provides customers with codec-level connectivity directly from the originating content source all the way to the broadcast destination.

Jim Clarke, Director of Marketing, Products and Pricing, Telstra Global Enterprise & Services, commented: “With new models of on-demand consumption and audience fragmentation, media companies have had to make some substantial changes to the way they acquire, distribute and manage media assets. In this new era, staying profitable requires fresh thinking and adaptive approaches to technology. With the Global Media Switch web portal, video contributors can take direct control of service booking, scheduling and delivery to broadcasters themselves in a cost effective way, and even advertise content to other media providers to further maximise revenues.”

“Whether customers are broadcasting 24 hours a day or delivering content for a live special event, Global Media Switch helps customers overcome the risk of unreliable transfers, buffering interference and low video quality.”

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