SBS Discovery Norway acquires truTV content

NonStop Entertainment, a part of Turner Broadcasting, and SBS Discovery has entered a 2 year volume agreement for truTV content. Titles include top-rating programmes The Carbonaro Effect, South Beach Tow and long-running franchise The World’s Dumbest.

truTV, Turner Broadcasting’s new general entertainment channel, gets its first volume agreement in Scandinavia with SBS Discovery Norway, who has acquired exclusive first choice of all truTV programmes from Turner Broadcasting’s Scandinavian film- and tv distributor NonStop Entertainment. SBS Discovery Norway expect to premiere top-rating truTV shows including The Carbonaro Effect, South Beach Tow and The World’s Dumbest on their channels in Norway.

“truTV’s amusing and entertaining unscripted content has had a buzz going on in Scandinavia, so it’s about time we give the viewers what they’re asking for. And we are delighted that SBS Discovery Norway has chosen to partner up for some of our highest rated shows”, says Sara Lind Palmer, Sales Manager NonStop Entertainment.

“We are very happy to have closed an output deal with NonStop Entertainment and Turner Broadcasting and look forward to working closely with them and their new TruTV content”, says Benedicte Steinsrud Head of Acquisitions, SBS Discovery Norway.

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