Grey Juice Lab content aggregator for Telefónica VoD

avengersGrey Juice Lab, a global expert in content for multiscreen TV and on demand solutions, has been chosen by Telefónica as content aggregator for its VoD services in Argentina and Chile.

Grey Juice Lab will provide the telco giant with movies from the biggest Hollywood studios, as well as independent production companies, children’s content and adult movies for its On Video service in Argentina and Movistar Play in Chile. Several movies will be available within a few months of theatrical release with Avengers 2: Age of Ultron and the new Minions and Terminator movies coming in the next few months.

“We are really excited to be working with Telefonica on these great services. High quality content plays a crucial role in providing a high service level to subscribers and these two services do exactly that,” Mihai Crasneanu, CEO of Grey Juice Lab said. “However, content aggregation is not just about negotiating content agreements or ingesting movies. It’s also about getting the operational side right and Telefonica understands that. We have gained a lot of experience and operational excellency over the years which we’re really happy to be bringing to Telefonica. We look forward to a long and successful partnership with them.”

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