Apple OTT rumours, again…

Yet another round of rumours about Apple’s pay-TV ambitions have been sparked by reports it is in licensing talks with programmers for the development of an OTT subscription TV service .

According to the report in Re/code, Apple is exploring deals that will clear the way for an OTT service that would offer “bundles of programming – but not the entire TV lineup that pay TV providers generally offer  and sell it directly to consumers, over the Web.”

Re/code said Apple has demonstrated the proposed service to some programmers, but warned that distribution talks are in the early stages.

Last March, industry sources confirmed reports that Apple and Comcast had been talking for at least two years about a deal that would enable an Apple-powered device to offer a mix of live TV and other subscription video services in partnership with the MSO.

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