Brightcove, a provider of cloud services for video, has announced that Neil Lieberman has joined the company’s executive team as Chief Marketing Officer. Lieberman will be responsible for driving Brightcove’s worldwide branding and positioning, as well as the company’s corporate marketing and marketing communications strategy.

Lieberman has more than 30 years of experience in marketing and business development for a wide range of software and technology companies. Most recently, he served as the Chief Marketing Officer for VFA, a provider of cloud-based facilities capital planning software and services. Previously, as the Executive Director of Unified Communications at AT&T, Lieberman led the development and launch of the company’s first cloud-based communications service.

“I am delighted to join the Brightcove team at this exciting time in the company’s history,” said Lieberman. “The exponential growth of video across multiple devices shows its potential to be the most influential media in the world for evoking and conveying emotions and ideas. Over the past 10 years, Brightcove has led the industry in delivering technology to help organisations unleash the power of video. As the company enters its second decade, Brightcove continues to maintain its leadership as a technology innovator and provide expert services and actionable insights that deliver value to customers around the world.”

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