Advanced Television

France: Growing interest in Connected TV

February 25, 2015

Findings from a survey of French adults by Harris Interactive and EBG indicate a growing awareness of and likely purchase intentions of Connected TV.

The report – Troisième vague de l’Observatoire des Objets Connectés (Third wave of the Observatory of Connected Objects) seeks to measure changes in the level of knowledge, interest and purchase intention of the French towards connected objects.

The second wave of the research suggested

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Categories: Articles, Connected TV, Consumer Behaviour, Equipment, Markets, OTT, Research