Discovery Communications has launched a new online channel branded Seeker in an effort to reach younger audiences who have grown up watching media online.
Seeker features more than a dozen original series created specifically for the network, all which are ad-supported. Many are produced and hosted by journalist Laura Ling, who was held captive in a North Korean prison in 2009. That experience inspired “Rituals with Laura Ling,” a series that will examine how people survive under pressure.
Discovery believes young, online audiences crave uplifting stories that can be shared, a counterpoint to humorous “fail” videos that go viral, Colin Decker, general manager of Discovery Digital Networks, told Reuters in an interview.