The market for streaming video devices at $99 and below has become increasingly crowded and competitive, according to Paul Erickson, Senior Analyst, IHS Technology. Several years ago, Apple TV stood atop a market that featured Roku as its lone true competitor. Today, the market features a broad span of products including the $25 Chromecast HDMI stick, sub-$50 full-featured HDMI sticks from Amazon and Roku, and a range of more powerful streaming boxes in the $50-$99 price span from Roku, Google, Amazon, and several niche competitors.

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