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Remote controls that come bundled with smart TVs in Europe will soon feature a dedicated Netflix shortcut button.
Smart TVs from Panasonic, Philips, Sony, Toshiba and Vestel going into retail this year will come with a Netflix button providing a direct shortcut to the online streaming service.
Bill Holmes, head of business development for Netflix commented: “The new Netflix button on remotes in Europe makes watching Netflix as easy as changing the channel on traditional TV, allowing viewers to enjoy our great programming much quicker.”
Some remotes in US started offering a Netflix button last year, but this will mark the first time a Netflix button ahs featured on products the other side of the Atlantic.