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HBO Now goes live

The HBO Now channel has gone live on the Apple TV set-top box, iPhone and iPad, ahead of the series premiere of HBO hit show Game of Thrones Season 5 on April 12th.

The new Apple TV channel and iPhone and iPad app allow users to stream all of HBO’s original content, past and present, as well as its entire movie catalogue. The standalone streaming service costs $14.99 per month, with customers receiving the first month free if they sign up in April.

HBO Now sorts the premium network’s content into various categories, including a watchlist, series and movies. There is also the option to search for TV shows and movies, and a settings menu. The streaming service is currently limited to the US.

At launch, the app is featuring Game of Thrones and Silicon Valley as some of its headline programming, while other popular HBO series include Last Week Tonight with John Oliver, Girls, and Entourage.

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