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Dolby Laboratories has formed a partnership with VIZIO to bring Dolby Vision to the consumer market through the VIZIO Reference Series 65” and 120” Ultra HD Full-Array LED Smart TVs. With an initial slate of Warner Bros 4K Ultra HD Dolby Vision titles confirmed for distribution via VUDU, Walmart’s video on demand service, combined with play back capabilities on the VIZIO Reference Series, consumers will be able to experience the power of Dolby Vision in their living room.
Dolby Vision breathes life into images by providing viewers with peak brightness, local contrast, and a full range of colours that more closely mimic what the human eye can see. The technology combines a wider color gamut and high dynamic range, to revolutionise the viewing experience both in cinema and on TV. Dolby Vision augments the fidelity of UHD and HD video signals for OTT online streaming, broadcast, and gaming applications. Today’s state-of-the-art cameras already capture more visual information than current TVs can display; with Dolby Vision, creative teams will have confidence that their content will be reproduced faithfully on Dolby Vision enabled televisions.
“We are delighted to see the VIZIO Reference Series as the first TV with Dolby Vision, a dramatically different visual experience that engages your senses,” said Giles Baker, Senior Vice President, Broadcast Business Group, Dolby Laboratories. “VIZIO Reference Series customers will have access to a slate of Dolby Vision content that demonstrates the impressive capabilities of this TV and bring viewers closer to the original intent of the content creators.”