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Verizon buys Disney live insertion

As consumers move from traditional ways of watching video to online consumption, broadcasters are changing the way they deliver that content. With a software package newly acquired from Disney/ABC Television Group, Verizon Digital Media Services is giving broadcasters a streamlined process for both digital ad insertion and programme replacement for live, linear digital simulcasts.

The software, called Translate, integrates seamlessly into Verizon’s Video Lifecycle Solution, an end-to-end video streaming platform. Translate ingests information from a broadcast traffic and playout management system, then “translates” the traffic, routing and playout system data into the video platform. This process simplifies and automates digital channel management for broadcast networks and their affiliate stations, as well as cable networks.

“For the past two years, Verizon Digital Media Services has proven it has the expertise to deliver a high-quality experience to millions of viewers that use Disney/ABC Television Group mobile apps,” said Bob Toohey, president, Verizon Digital Media Services. “By adding Translate to our Video Lifecycle Solution, we not only raise the bar for best-in-class capabilities, we tap the potential of the broadcaster of tomorrow.”

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