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Ooyala, a Telstra subsidiary and innovator in video publishing, analytics and monetisation, is making it fast and simple for Ooyala customers to syndicate video to the Amazon Fire TV line of devices. Ooyala’s syndication feeds are one of the fastest ways for publishers to distribute content to the living room, and Fire TV, which is available in the US, UK and Germany, now becomes another important channel for providers looking to reach online viewers with a lean-back experience.
By utilising Amazon’s HTML5-based Web App Starter Kit for Fire TV to create a Fire TV app, Ooyala customers can quickly create a syndication feed for the app which groups any number of live or VOD assets into desired categories, such as movies, sports or documentaries, for the viewer. PGA Tour is among the first to syndicate to Fire TV via Ooyala’s video platform. Scott Gutterman, vice president of digital operations for PGA Tour, said,
“PGA Tour fans are staying connected with our content everywhere, across every kind of device. As we see more of our viewers looking for video online, making that content easily available is increasingly important. This combination of tools from Amazon and Ooyala results in a very simple and elegant solution for both PGA Tour and for our viewers – we were able to quickly deploy a rich TV experience that is rewarding for our audience and easy on our developers.”