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Internet media company blinkx has unified its brand advertising trade entities under a single brand – RhythmOne (1R) – making it easier to implement and measure integrated, cross-screen campaigns across the Company’s significant audience footprint.
RhythmOne Advertisers will be able to reach an expanded, high-quality, target audience through a single access point. With enhanced filtering and targeting capabilities, Publisher partners will likely benefit from higher fill rates and pricing, as a result of integrated campaigns across devices. In addition, the unified brand provides Content providers an expanded distribution and monetisation platform, given 1R’s larger, aggregate supply base. This integration achieves an alignment of objectives among the core constituents within the 1R ecosystem, with tangible, enhanced benefit to each group.
Dan Slivjanovski, Chief Marketing Officer of RhythmOne, said the new brand allowed the company to break down traditional format- or channel-centric silos in how online advertising is bought and sold – shifting the conversation instead to the advertiser’s target audience and campaign KPI. “RhythmOne’s purpose is to deliver quality audiences across devices, at scale – using the most appropriate, integrated formats to achieve brand advertising goals,” he added.
“The unification and rebrand allow our sales teams to better deliver on the promise of quality, cross-screen advertising at scale – and take full advantage of the combined assets of the Company,” said S. Brian Mukherjee, CEO of RhythmOne. “Through RhythmGuard, 1R also reinforces our commitment to brand safety, and empowers us to evolve the dialogue with our advertisers and offer a complete, integrated solution. RhythmOne underscores our vision to enable consumer access to premium content and, thereby, connect audiences, brands and content across devices at scale.”