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GVIDI and Popyoular partnership

GVIDI has announced a partnership with Popyoular.

The Popyoular platform accumulates, structures and stores data about hundreds of thousands of trusted, editorial reviews from various sources in the US and Europe. These reviews will be matched within the GVIDI database to linear TV, VoD and over-the-top content of the TV operator. This enrichment will make it possible for end consumers to find more great content on the network of the TV operator with less effort.

“Popyoular, with hundreds of thousands of recent, trustworthy editorial reviews, is a welcome addition to our TV data portfolio,” says Tijn Smithuis, Managing Director of GVIDI. “With the Popyoular data, we will add reviews of TV programmes and movies, as well as award data, to the linear TV, VOD and Replay TV services of the TV operators, guiding the customers flawlessly to their TV preferences.”

“The TV consumer of today is overwhelmed with choice. Its biggest challenge is no longer access, it’s actually finding something worth watching. Therefore, the partnership between GVIDI and Popyoular is a natural fit” says Johnny Cederlund, Head of Business at Popyoular. “Our partnership with GVIDI will grant the consumer access to all the editorial reviews and award data of Popyoular for TV series and movies. Our combined data will offer the consumer an even better informed decision while watching content.’

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