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Sky and Viacom International Media Networks (VIMN) have agreed to extend their commercial partnership in the UK and Ireland for a further five years.
The arrangement ensures Viacom’s popular pay TV channels – including Comedy Central, MTV, Nickelodeon and VH1 – will continue to be available in all Sky homes. The two companies will also extend their advertising sales relationship to include Channel 5 and its associated channels.
Channel 5’s suite of channels — Channel 5, 5 USA and 5* — will be added to the portfolio of 17 Viacom channels already sold by Sky Media, Sky’s advertising sales division, from June. Channel 5’s sponsorship, digital and on-demand sales will also be sold by Sky Media as part of the arrangement.
Viacom is wholesaling its commercial impacts to Sky Media, who will now be the sole re-seller of all Viacom’s advertising inventory in the UK and Ireland.
Andrew Griffith, CFO and MD, Commercial Businesses, Sky, commented: “The extension of our partnership with Viacom is great news for Sky customers as well as advertisers. The addition of Channel 5 will further strengthen Sky Media’s extensive channel portfolio. Advertisers will now have access to an even broader range of opportunities to reach customers using Sky Media’s creativity and innovation.”