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ESPN, Publicitas ad rights deal in EMEA

ESPN, the global sports content brand, has named Publicitas the exclusive representative of its TV and digital media advertising portfolio in Germany, Italy, Spain and the United Arab Emirates as ESPN looks to enhance its advertising sales solutions across the EMEA region.

Publicitas is a global media services company owned by the AURELIUS group; the company has presence in more than 20 countries.

Alan Fagan, Group Director, Advertising & Sponsorship, ESPN EMEA said: “ESPN is growing in many territories and regions across the world. We want to work with the best local partners to bring our clients outstanding media solutions on both a local and pan-regional level. Publicitas offer an excellent knowledge of local markets and audiences and I look forward to working with them to deliver outstanding service to our key clients.”

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