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Watching Sky programming streaming to the home TV and with no subscription required is now possible in Italy with the new Sky Online TV Box.
The company says: “Sky Online TV Box fits in the palm of one’s hand able to turn your home TV set into a smart TV in a few seconds, thus allowing you to enjoy Sky Online and its cinema, entertainment and sports offer in an extremely easy way. All you have to do is to connect the Sky Online TV Box to the Internet through an Ethernet cable or Wi-Fi and plug it into the HDMI port of your TV set. This way you will have access to Sky Online and other partner apps such as Spotify, Facebook, Vevo, Vimeo and Red Bull TV.”
Sky Online was to date only available on PCs, tablets, game consoles, and some smart TV sets.
“Pay-TV in Italy still has wide growth margins and with Sky Online TV Box we think we’ll be able to reach out an even broader Italian audience and bring them a selection of Sky’s quality content, those we have been delivering for 12 years, by addressing new and different audience targets from the families who choose to subscribe to Sky to enjoy the most engaging and richest viewing experience in Italy – said Andrea Zappia, CEO of Sky Italia.
Sky Online TV Box is available from May 21nd at €49.99 with one month of Cinema and Entertainment included and the possibility to view both tickets at only €1 for the second month. After the second month users will be able to choose, contract-free, what to watch: Cinema, Entertainment or Sport event-per-event.