With video ad views growing 43 per cent year-over-year and video views at 40 per cent, Q1 2015 kicked off what should be one of the strongest growth years since the inception of the premium digital video market.
Leading agencies and brands have embraced premium digital video’s value proposition. With its engaging content, hard-to-reach audiences and advanced targeting capabilities, marketers are shifting spend to digital video, aligning budgets to viewership. The demand for demand for this quality inventory is reflected in the fact that 94 per cent of Programmer ads were direct sold this quarter.
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