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Global digital marketing agency NetBooster has selected ONE by AOL: Video to power online programmatic video advertising for its clients in the EMEA region. The agreement covers France, Germany, Italy, Spain and the UK and will enable private video ad marketplaces, programmatic trading and addressable advertising.
Formerly known as Adap.tv, ONE by AOL: Video is a component of AOL Platforms’ recently launched open and modular programmatic platform ONE by AOL. The platform enables advertisers to plan and optimise campaigns across all screens, formats and inventory types.
AOL Platforms’ pilot of the media industry’s first programmatic private marketplace for linear TV with Australia’s major media advertising company, Multi-Channel Network is also critical to the partnership. Working with AOL Platforms will position Netbooster as a key player as the television industry moves towards programmatic TV and addressable advertising.
“ONE by AOL: Video brings us many highly significant benefits in terms of our client offering,” explains Guillaume Balloy, Head of Paid Media, at NetBooster. “Today it is about the extensive inventory available and access to an open platform that enables choice and flexibility and, of key importance for NetBooster, transparency for our advertisers. But looking to the future it is critical that we are in the driving seat as the industry moves from linear to programmatic TV. The way to achieve this is by partnering with a global, innovative player that truly understands the market. For us that is AOL Platforms.”