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UPC Poland Selects CoralTree’s CRM

CoralTree, a provider of convergent business support systems (BSS), has announced that UPC Poland, the largest cable television operator in Poland with 2.7 million service subscribers, selected CoralTree’s ‘Renaissance‘ CRM to increase operational efficiencies across its customer service and sales functions.

Working in partnership with CoralTree, UPC Poland has streamlined sales order processing and management of customer service enquiries. With the implementation of CoralTree’s CRM solution, which included a sales portal, a product catalogue, and a customer care portal, UPC Poland has seen improvements in agent performance and customer experience. An intuitive browser-based desktop, Renaissance has reduced customer service agent training time, sales order entry time and errors, whilst improving customer experience by empowering agents to resolve more enquiries at first contact.

“Our goal was to simplify the systems used by agents in sales and customer service to increase both employee and customer experience. With the implementation of Renaissance, we wanted to reduce the complexity of agent desktops, which prior to the implementation of the new system comprised of multiple applications. We looked for a partner like CoralTree, that had a proven CRM solution, capable of meeting our highest expectations related to operational efficiency,” said Janusz Nowak, CIO for Central and Eastern Europe, UPC.

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