Brightcove, a provider of cloud services for video, has announced a Brightcove-specific Amazon Fire TV web app kit to optimise delivery of content from Brightcove Video Cloud directly to Amazon Fire TV. Using the template, content owners can leverage their existing Brightcove-based workflows for Amazon Fire TV and expand their audience reach and revenue opportunity. The new template is available on Amazon’s Developer Website.

The Brightcove-specific template was developed on the heels of Amazon’s launch of the Web App Starter Kit for Amazon Fire TV, an open source project created to foster creation of media-oriented apps for Amazon Fire TV. For Brightcove publishers, the template provides a way to seamlessly pull in content that’s hosted and organised in Brightcove Video Cloud and use the Brightcove Player. Because the integration leverages the Brightcove Player, publishers can run ads against their content on Amazon Fire TV using the Google IMA3 advertising plugin, and capture analytics about video consumption on Amazon Fire TV in Video Cloud.

“With a vast number of premium content creators utilizing Brightcove’s solutions, it was a clear choice for us to move forward with creating the Brightcove-specific template,” said Steve Rabuchin, Vice President, Amazon Appstore. “It makes it easy for Brightcove publishers to get their content on Amazon Fire TV, and it’s extremely exciting for our customers who crave great content.”

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