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Vimeo has introduced the first phase of its new subscription tools for Vimeo On Demand, the open transactional VoD platform. Now in addition to offering content à la carte for sale or rental, creators can choose to charge fans a monthly subscription fee for unlimited viewing. The new subscription tools are one more way Vimeo empowers creators to earn revenue by selling directly to fans, instead of relying on interruptive advertising.
“Subscription video on demand (SVoD) is a natural extension of Vimeo’s transactional VoD platform, giving creators a new way to sell content to viewers worldwide,” said Kerry Trainor, CEO, Vimeo. “Online video is entering an exciting new stage where creators don’t have to rely on pre-roll advertising alone to earn money, and Vimeo is building the open global platform for paid video distribution.”